Cultural development, between territorial marketing and recomposition of the social bond: the "golden prison" of the farmers of the South Dordogne?

Abstract

This paper relates to the ambiguous dynamics of the social regulation generated by the standard valorisation of cultural resources in rural areas subject to both the importance of non-agricultural income sources and a profound social recomposition. The Grand Bergeracois, new territory located in the South Dordogne (France) is our case study. We assume that the cultural development reinforces the brand territories and gathers inhabitants and visitors for animations and festivities. But cultural development is also a normative process and thus contributes to the redefinition of farmers' professional identity and to the developing cultural heritage in the territories.