Innovation read from its organizational point of view: the example of the diversification in highland ski resorts

Abstract

Forced to adapt under the effect of climate change or the changing expectations of customers towards more entertainment and wellness, the highland ski resorts have engaged since the 1990s a tourism diversification process, encouraged by regional and departmental authorities. The change of the territorial level as well as that of the players involved in tourism led to question the tourism organization of the ski resorts and the areas concerned. Our contribution will highlight the diversity of the diversification process through the analysis of proximities in three study sites, namely La Bresse, Dévoluy and the Sancy massif. Beyond this variety, we will return to the possible leverage effects for tourism diversification by offering an analysis grid for public policy