Articles
How does EDF use the « Végétal local « brand? Sector analysis and feedback in France
Received : 22 May 2024;
Accepted :
21 October 2024;
Published : 13 November 2024
References
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Abstract
EDF, a French multinational electric utility company and a major infrastructure developer and manager of over 30,000 hectares in mainland France, has been working for over 10 years with national botanical conservatories on the origin of plant material used in its construction and ecological restoration projects. This collaboration is reflected in a national partnership initiated in 2015 when the "Végétal local" brand was created. "Végétal local" is run by the network of national botanical conservatories, Afac-Agroforesteries and Plante & Cité, and aims to guarantee the use of plant material adapted to the territory where projects are set up, in order to protect genetic diversity. The article presents EDF's view of the structuring of the sector, which is characterized by a network of local coordinators, regional economic players and a strong involvement of the academic world. Feedback from EDF’s projects using "Végétal local" highlights the advantages of the brand, but also the challenges associated with its use.
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